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Human insight is the backbone to a brand.

Archive for the 'People' Category

Scuba, etc.

July 9, 2008

Do you wonder how the Internet works?  or do you waste years of your life thinking about how celery is grown and harvested and manufactured and then served fresh to supermarkets?
Watch this ad.  It has your solution.

new york subway

July 2, 2008

The New York Times, 2 July 2008
Check out this blog — soo cool.
You don’t even have to read it. In fact, if you live (or ever have lived) in New York, refrain from sneaking a peek at the captions. Then, when you’ve made your way through all of them, go back — [...]

Perception of Geography

June 18, 2008

I was talking to my friend a few days ago, and her mention of the recent flooding in Iowa involved her saying, “Pretty soon, there might only be 49 states.”  She goes to school there, so I suppose the edgy comedy in her comment was less a comedy and more a reflection of the personal [...]

Celebratory Experiment

May 12, 2008

What would be your hypothesis for an experiment in which a family holiday party is lacking either a TV or selective channels (i.e. all but Lifetime, Oxygen, and the Home Shopping Network).  Yes, this design tests both sexes in different ways, but I’m looking for an overall shift . . .

FAIL.

May 9, 2008

Check out this blog:
Fail Blog
There’s something about the juxtaposition of simple type on hilarious pictures that creates that magic in my mind. And by magic, I mean devious internal laughter.
What is it about looking at other people’s (or things’) unfavorable and painful situations that transforms that unpleasant setup into a unique and memorable scene [...]