Compare outside the box

Bench Marketing
1.) Don’t follow your competitors.
2.) Combine two ordinary things in a different way.
3.) Protect your ideas.
These ideas certainly aren’t new, but he frames this concept around the philosophy of thinking outside the box. My favorite part is when he interprets this exhibit to mean that New York runs the world — although this may [...]

Breakfast v. Burgers

I’m not sure how I feel about this.
Burger King has offered a breakfast menu for years, of course.  The trend of extending the “convenience” of  brand to the morning routine is fine, however the relatively recent genesis of a brand personification was stretch enough . . . I feel as if they’re pushing the brand. [...]

Post number one.

The point is simple:  my head is a dangerously thoughtful place, and it is my hope that I can (1) turn such thoughts into colors and (2) paint with them here.   
Metaphorically speaking, of course.  
Keeping this first one short, I want to just welcome (and warn) you.   Advertising is a powerful force and I [...]