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Human insight is the backbone to a brand.

Archive for the 'advertising' Category

A funny thing happened on the way to the … commune?

April 10, 2008

Advertising is a lovely thing at times, albeit frustrating and trying at others.
It sometimes surprises me the extent to which introspection is abandoned when dealing with peers.  While sitting in the classroom, [contently] listening to the professor drone on and on about something they claim to be their “passion” in life, I find it to [...]

Breakfast v. Burgers

April 8, 2008

I’m not sure how I feel about this.
Burger King has offered a breakfast menu for years, of course.  The trend of extending the “convenience” of  brand to the morning routine is fine, however the relatively recent genesis of a brand personification was stretch enough . . . I feel as if they’re pushing the brand. [...]

Post number one.

April 2, 2008

The point is simple:  my head is a dangerously thoughtful place, and it is my hope that I can (1) turn such thoughts into colors and (2) paint with them here.   
Metaphorically speaking, of course.  
Keeping this first one short, I want to just welcome (and warn) you.   Advertising is a powerful force and I [...]