Think Brand.
Human insight is the backbone to a brand.

Archive for May, 2008

Sex and the Kitty

May 29, 2008

An interesting spin on typical boycotts.  Sex and the City exudes an amazing fashion sense and draws others with a sharp eye for hot trends . . . but the use of fur is, for good reason, not up PETA’s alley.  So, they’re (positively) striking back.

Jumping for jeans

May 28, 2008

Quickly, I wanted to comment on a particularly great viral clip out there — I just watched it this morning for the first time and found myself hooked.  Or, buttoned, I suppose.
Apparently over 3 million other people are in the same boat as me.  Over the years, I’ve found Levi’s to [...]

Compare outside the box

May 21, 2008

Bench Marketing
1.) Don’t follow your competitors.
2.) Combine two ordinary things in a different way.
3.) Protect your ideas.
These ideas certainly aren’t new, but he frames this concept around the philosophy of thinking outside the box. My favorite part is when he interprets this exhibit to mean that New York runs the world — although this may [...]

Celebratory Experiment

May 12, 2008

What would be your hypothesis for an experiment in which a family holiday party is lacking either a TV or selective channels (i.e. all but Lifetime, Oxygen, and the Home Shopping Network).  Yes, this design tests both sexes in different ways, but I’m looking for an overall shift . . .

Self-objectification

May 11, 2008

With the relationships in our lives, I find it particularly interesting the extent to which we objectify another person.  In comparing our own possessions with those of our peers, it seems to be the case that creating an objective stance of the world has allowed us to raise our nose, focus our eyesight, and straighten [...]

Another bathroom thought

May 9, 2008

Before I forget to record this, I wanted to share a thought that I had whilst in the bathroom last week.  Now, it could have been because of the sleep deprivation, it could have been coming from my passion for procrastination, and it could have been some sort of draw to bathroom humor.  Most likely?  [...]

FAIL.

May 9, 2008

Check out this blog:
Fail Blog
There’s something about the juxtaposition of simple type on hilarious pictures that creates that magic in my mind. And by magic, I mean devious internal laughter.
What is it about looking at other people’s (or things’) unfavorable and painful situations that transforms that unpleasant setup into a unique and memorable scene [...]