Brand Republic, 28 April 2008
I’m not sure how I feel about this. High heels and penciled skirts?
Archive for April, 2008
On the other side of the pond, and the other side of the counter
April 28, 2008How people view political brands
April 24, 2008New York Times, 24 April 2008
This would happen. The over-saturation of brands like Apple in American media has undoubtedly positively influenced (1) sales for brands like Apple, yes, but also (2) a general understanding of the power of a successfully formed heuristic for a brand.
Check this link out. I found it to be a great [...]
Let’s play a game.
April 15, 2008It’s called ‘guess how much time I wasted dawdling on this website.’
The answer is none. I wasted no time. Every second was precious.
Gorgeous
Ads on TV: A tardy trend
April 14, 2008Advertising Age, 14 April 2008
Although I grew up without cable (gasp!), I have come to appreciate cable networks for a few great accomplishments first with my limited viewing (at friends’ houses as a pre-college, sheltered teenager) and later with my university-induced cable addiction. Yes, I was introduced to such chapters in the TV Bible as [...]
And behind door #1 …
April 11, 2008New York Times, 4 April 2008
Breakfast v. Burgers
April 8, 2008I’m not sure how I feel about this.
Burger King has offered a breakfast menu for years, of course. The trend of extending the “convenience” of brand to the morning routine is fine, however the relatively recent genesis of a brand personification was stretch enough . . . I feel as if they’re pushing the brand. [...]