Think Brand.
Human insight is the backbone to a brand.

Archive for April, 2008

On the other side of the pond, and the other side of the counter

April 28, 2008

Brand Republic, 28 April 2008
I’m not sure how I feel about this.  High heels and penciled skirts?

How people view political brands

April 24, 2008

New York Times, 24 April 2008
This would happen.  The over-saturation of brands like Apple in American media has undoubtedly positively influenced (1) sales for brands like Apple, yes, but also (2) a general understanding of the power of a successfully formed heuristic for a brand.  
Check this link out.  I found it to be a great [...]

Let’s play a game.

April 15, 2008

It’s called ‘guess how much time I wasted dawdling on this website.’
The answer is none.  I wasted no time.  Every second was precious.
Gorgeous
 
 

Ads on TV: A tardy trend

April 14, 2008

Advertising Age, 14 April 2008
Although I grew up without cable (gasp!), I have come to appreciate cable networks for a few great accomplishments first with my limited viewing (at friends’ houses as a pre-college, sheltered teenager) and later with my university-induced cable addiction.  Yes, I was introduced to such chapters in the TV Bible as [...]

And behind door #1 …

April 11, 2008

New York Times, 4 April 2008

A funny thing happened on the way to the … commune?

April 10, 2008

Advertising is a lovely thing at times, albeit frustrating and trying at others.
It sometimes surprises me the extent to which introspection is abandoned when dealing with peers.  While sitting in the classroom, [contently] listening to the professor drone on and on about something they claim to be their “passion” in life, I find it to [...]

Breakfast v. Burgers

April 8, 2008

I’m not sure how I feel about this.
Burger King has offered a breakfast menu for years, of course.  The trend of extending the “convenience” of  brand to the morning routine is fine, however the relatively recent genesis of a brand personification was stretch enough . . . I feel as if they’re pushing the brand. [...]

Post number one.

April 2, 2008

The point is simple:  my head is a dangerously thoughtful place, and it is my hope that I can (1) turn such thoughts into colors and (2) paint with them here.   
Metaphorically speaking, of course.  
Keeping this first one short, I want to just welcome (and warn) you.   Advertising is a powerful force and I [...]